What It Means to Be Good at Social Media - The Muse

What It Means to Be Good at Social Media - The MuseWhat It Means to Be Good at Social Media While there are certain indications to suggest that youre social-media savvy- you engage regularly, you know how to use the platforms correctly, and you know theres real value in being there- in reality, theres no real cut and dry or objective way to assess your success. That can be frustrating since youre constantly being told to care about your presence. Yes, seeing follower count constantly on the uptick is one way to decide if youre good. But youre also misleading yourself if youre only grading yourself on that one metric. After all, the whole point of having followers is to have an audience to interact with your message- whether that message is getting people to purchase your life coaching services or one seeking restaurant suggestions for your upcoming trip to France. Im sure we all know someone who has an unbelievable amount of followers, yet rarely gets any responses. To put it mora succinctly If you want to excel at the game, you want to start thinking quality over quantity. And you probably know that already. After all, when is that ever leid the case? What you might not know is how to get there or how to know if youre doing it right. Because Im no expert on the topic, I reached out to a couple of folks who are, such as Alex Honeysett, a brand and absatzwirtschaft strategist. She agrees that ...being good at social media has less to do with mastering the platforms and (way) more to do with using them to have meaningful conversations and create real-life connections with people you want to know and create relationships with.And for the purposes of this piece, I also thought it crucial to chat with decidedly more average users. These are people who arent necessarily aiming to become angeschlossen influencers. How they view social media strategy or presence is, as expected, more laidback but also full of compelling nuggets of information. Ben, a San Francisco me dia consultant, whod prefer that I dont use his last name, initially was reluctant to chat with me about his presence, protesting that he wasnt the best person to answer the question based on his numbers. He went on to cite the number of followers he had and which platform he was most active on. Id reached out to him precisely because I value the quality of his posts (not to mention, because of them, Im deeply envious of his baking skills). Although he says that he doesnt really think of himself as being particularly good at social media, Id argue that according to Honeysetts explanation of what constitutes a solid online presence, thats inaccurate. And, in fact, his ideas on what make a person good at social media tell the tale that he is good His content tends to incite a lot of commentary, and people are unarguably engaged. And thats the entire pointIn addition, I reached out to Allison Esposito, founder of Tech Ladies because shes both built up a presence personally and for her business. She inherently grasps the importance of community and says that she...really looks at engagement more than anything else. I know people are getting value from the community when I see active conversations in the comments. Likes are a little less important but they are a decent at showing which posts are interesting to people... If you dont quite know where to start, Honeysett suggests asking yourself what you want people to know about you and then posting accordingly. Thus, if you want to share industry knowledge and connect with people, know which platforms might work best for this, and then understand what youre hoping to get out of the relationships you create. Knowing this will help focus the conversations you have once the connections are made. You can care about more than one thing, but considering which platform is best for what topic can benefit you in the long run, particularly if you can maintain that focus on quality over quantity. For example, are you intereste d in landscape photography? Seek out people on Instagram and take time to send messages or comment on their posts. Building a voice and upping engagement comes from being real, a factor that Honeysett says is important. She goes on to say that, social media has a way of making our lives seem glossier than they really are and creating a keeping-up-with-the-Jones mentality. Im finding people are much more interested in sharing and commenting on posts that show the full spectrum of life versus show off, look-how-great-I-am posts (which, if were being real, is the majority of whats out there).By getting away from the glossy youll actually stand out, and the point of being online is to be yourself- not blend in with others. And this is, again, where homing in on your voice is key. Bens advice Find your voice and stick to it. If you want to establish yourself as a food blogger, youd better make sure your feed is full of food-related content, because everybody with a phone and an appetite posts pictures of their food at least occasionally.Julia, another person Im linked to on various platforms, says she really values the comments section on Facebook and Instagram. As a freelance writer, she frequently posts articles shes written, but shes also careful to post other things on her page. If a friends post speaks to her, shell post that. If she wants advice on the best way to train a new puppy, shell pose that question to her friends. Engaging with other peoples posts has shown an uptake in the responses to her postings. She saysI dont think too much about my voice, but I guess its there. And even though I dont love the idea of personal branding, I dont think theres any way of escaping it if youre actively online.But before you go on a commenting rampage, The Muses Social Media Manager, Allie Hunt, explains, one of the main objectives is to engage with others. And the genuine way to do that, she says, is to take time to really listen to what people are saying, rather tha n just jumping in and sharing your content or opinions.So, stop obsessing over numbers if thats where your heads been, and focus on engagement. If you focus on this, the numbers will grow by default. Paying attention to numbers and racking up followers may get you some quick wins- but without the engagement. And without that component, whats the point? If people arent reacting to you, youre not using your platforms effectively. Thats the bottom line.Photo of person on social media courtesy of Sam Edwards/Getty Images.

Dawn Rosenberg McKay - The Balance

Dawn Rosenberg McKay - The BalanceDawn Rosenberg McKay - The Balance

How to Set a Salary Range for a Job

How to Set a Salary Range for a JobHow to Set a Salary Range for a JobHow much should you expect to earn at your next job? In other words, what is your salary sortiment? You know what you are or were being paid in your latest job, but do you know what the larger market would pay for your skill set? Are you on the high end or the low end, and is that where you should be? When looking for a new job, knowing your salary range - not just your target salary but a bottom line as well as a reasonable potential upside - gives you a sense of perspective and provides direction to job search. Jobs that fall outside of range are easier to rule it out. Having a range in mind also puts you in a position of power when preparing for job interviews. If you are confident about your range going in, you are more likely to appear like a thoughtful candidate and even a shrewd negotiator. Is Your Current Salary and Title in Line With the Job? So how do you set your range? Start by knowing what your cur rent job is worth. Gather as much information as you can on salaries in your field, including your most recent job and salary. Salaries may have shifted since you began working at the company, particularly if you have been at your job for many years. What would your company have to pay someone today to do the job? Look at job listings within your existing company and for the larger industry. To see if any companies are disclosing salaries paid for your job as well as the job you want. If you have a sense that your most recent title is not in line with your job responsibilities, research titles that you believe better describe your role. This will provide you with more accurate estimates for your target salary. Researching Salary Ranges in Your Industry Websites that offer salary data and salary calculators, such as Salary.com, Payscale.com, Indeed.com, and Glassdoor.com, can provide you with some benchmarks for job titles and salaries within specific companies. (Glassdoor also i ncludes company reviews, which may sway your opinion further.) Even the Bureau of Labor Statistics offers wage estimates for each sector in the US. The information on different salary sites may vary, and it is not always completely accurate, but if you survey more than one of them, you can get a sense of an overall range. Remember to research the title that best encompasses your job responsibilities. Be aya to pay attention to regional data, and only look at averages in your area. Some sites will also let you include specifics like years of experience, degrees earned, and so on. Ask Salary Experts If the numbers you find in your research seem wildly inaccurate compared to your recent salary, a recruiter can also offer advice on how to approach the salary range question. Independent recruiters (those who do not work inside the larger corporation) are fairly impartial and want you to get what you are worth. If you are working with one, you should be able to get more specific feedb ack based on your skills as well as conditions in the larger market and what companies want to pay. You may also be able to get similar feedback through a professional organization within your industry. Industry blogs and trade publications can also be useful sources of information. You may be able to get feedback to your question on a user forum but keep in mind that the information source may not be trustworthy. If you have friends and former colleagues who work in the same industry, turn to them for feedback. Even if its a simple Does this sound right to you? a knowledgeable friend can help add to your data. With research in hand, it should be easier for you to determine your target salary. The top end and bottom end of this range will likely be within $10,000 or $15,000 of one another, with the target somewhere in between. Consider Your Budget and Base Salary Needs For many people, the low end of the salary range may be your most recent salary plus around 10%. Why bother cha nging jobs otherwise? But if you are out of a job and need to adjust your expectations, or are considering a move to a new career, you may need to consider more than what is acceptable in your industry. Its also important to know what you can live with. If you have not done so, it helps to create a personal budget tracking all outgoing monthly fixed and variable expenses. What would your salary requirement be if you cut some of the variable costs? If offered your dream job, would this salary work for you? Remember, your employer may choose the lowest number within your range, so make sure its is reasonable for you. Remember the Benefits Your salary considerations should include cash bonuses, stock bonuses, and stock price, as well as other types of employer-sponsored benefits and perks like 401k matching, profit sharing, healthcare, and flexible work offerings. If the company is a startup or new venture, consider future growth and compensation potential. Even a perk like shorten ed summer Fridays or a workday schedule that favors work-life balance may factor into your range. So do your research and know your new position will have you feeling at home on the range.

4 Tips to Spring into Your Fall Job Search

4 Tips to Spring into Your Fall Job Search4 Tips to Spring into Your Fall Job SearchRemember the feeling of excitement that went along with returning to school in the fall? Whether you vowed this would be the year youd make the basketball team, were excited by finally getting the fruchtwein popular teacher in school, or simply relished the possibilities inherent in a fresh box of crayons, hope sprang eternal. The same enthusiasm can be applied to your fall job search and keep you productiveSuch optimism neednt be just for the young. Fall is a great time to find your perfect job. Hiring managers who were hard to reach during peak summer vacation periods tend to be back in the office after Labor Day, and many are eager to fill spots before the winter holiday season. So shake off the dog days of summer and try the following tips to energize an autumn job huntHere are four tips for your fall job search successAssessJust as an instructor spends time figuring out where students stand, eval uating the strengths and weaknesses of your job search sets the foundation for progress. Perhaps you have a killer resume but a lackluster LinkedIn profile. Maybe youve been diligent about looking at job boards but have fallen behind on that list of interesting companies to research. Honest appraisal will provide guidance on how to proceed.ScheduleThe rhythm of a week often changes seasonally, so take a look at where your schedule currently stands. Kids returning to school can open up new pockets of time during the day, but evenings may now prove hectic with sports practices and homework. Create a calendar that merges both personal and professional obligations. Blocking out specific times for job-hunting activities will help you stay productive and focused.NetworkBefore throwing away the invitation to your alma maters Homecoming festivities, remember that many jobs get filled before they are advertised. Working on personal connections is one of the fruchtwein effective ways to impro ve a job hunt.Host, entertain, and network more than you do any other season, says Lizandra Vega, author of The Image of Success and blogger at The Career Confidante. Think about it. The weather is perfect to ask someone tobreak bread- a morning coffee, afternoon lunch, or tea. Make new connections and cultivate existing ones.Even if it does not generate a direct lead toward finding a job, it could be just the seed you want to plant to reap the rewards in the not-so-distant future.RefreshLastly, infuse your hunt with some freshness. Tinker with your elevator pitch until you feel excited about delivering it. Give a job fair or a different social media platform a try. Change your profile picture. Find a font that better reflects your personal brand.Even something as seemingly simple as a change to your interview outfit can do wonders. Vega suggests investing in one signature piece (tie, scarf, jewelry, handbag, etc.) in a color that energizes you. This will not only have you stand out from your competition, but you will stand out from your usual self. Oftentimes, a hint of bold color within monochromatic neutrals can give you the pop of vitality you need in this tedious journey we call job searching.Readers, are you excited about your fall job search? What tactics do you use to stay productive and successful? Share with us below

Reported Buzz on Ad Resume Uncovered

Reported Buzz on Ad Resume Uncovered What Is So Fascinating About Ad Resume? The movie crew resume examples below will help show you exactly what film producers are searching for in a crew member. Its great if youre able to remember as many names as possible on your very first day on a film collection. Look to see whether theres any scratch on film stock. Furthermore, you can look for film production jobs on Monster. Getting the Best Ad Resume Never, under any conditions, say you dont have any questions. Studying an internet course with an accredited Australian provider grants you the flexibility you want to study at your own pace. While all resumes should offer information on your work and education experience, along with your abilities and accomplishments, there are various ways to present this info. To begin with, you derive the knowledge. A cover letter builder is perfect for practically any job-seeker, whether you are trying to get part-time work or whether youve got an established reputation and youre browsing for a more permanent position. Expert Stay away from the term expert, if you dont truly are, states Bensusen. In a CV, as an example, if youre asking for work in education, you may want to place your teaching experience at the summit of your CV. However much or what type of work experience youve got, theres a resume format that is likely to make your qualifications shine. Top Ad Resume Secrets Whether or leid you take advantage of a CV or resume, you should thoroughly edit your document. For clarity, Ill copy and paste the precise email, although I am not including the firms name, nor the hyperlink to their site. Provide contact information like your home address, telephone number and e-mail address on top of your resume. Be absolutely, positively certain to set your contact data in the huge box by means of your ad. It turned out to be a slow, laborious procedure. Utilizing a tool to help construct your cover letter not only s aves time, but in addition it helps with comparing a number of layouts and templates available to utilize for any position youre interested in. Have a peek at these examples to select which format is most suitable for you. Be certain to categorize your summary section and other regions to guarantee accessibility. The Ultimate Ad Resume Trick Attempting to locate patterns in petabytes of data is similar to searching for a needle in a haystack. You may not even notice how frequently instantaneous small geschftliches miteinander intelligence comes into play in your day-to-day life. Data mining, the idea of examining data for patterns and predictive analytics, has existed for some time. Given the total amount of creativity typically in an advertising career, it can be inviting to spruce up your document in whatever way possible. Introducing Ad Resume Employers arent permitted to ask for that sort of information, and you need tont offer. If it comes to CVs, some employers are extremely specific about what they would like you to include and the way the info needs to be laid out. Make sure that you read any instructions supplied by employers in their job postings. Resumes should demonstrate what you could do and not what you cant do, states Harrison. For example, if you have a substantial employment gap since your final position, you can want to use a functional resume rather than a chronological one. Utilize your resume to advertise the best you have to give and the things your prospective employer cannot do without. As you are there you are able to ask if they have got any entry level job postings that youre qualified for. Peer evaluations will also play a major part in the assignment of individual grades. The Debate Over Ad Resume Using Craigslist to market your house business is a simple and cost-effective approach to bring attention to your company. On-line platforms have turned into a significant portion of todays consumer culture. Any tim e youre working with the work application procedure, it is crucial to consider a variety of resources that are readily available to use today right from home. Remain present on social networking. The Pain of Ad Resume There is an extensive array of what people would consider real moment. How can you sell that should you dont even understand what your dream organization is referring to. Rather, it may be used over and over, getting more valuable each moment. It isnt the conclusion of earth, most of us have to begin somewhere. The Ideal Approach for Ad Resume You know, the green one which you have that you one use a couple of times annually. To begin with, the initial draft is going to be graded. All prices are displayed after your absolutely free registration. A great case in point is elektronischer geschftsverkehr companies doing fraud prevention for internet transactions. By default its disabled. All this data have to be stored and analyzed in such a manner that its accessible within milliseconds for decision-making. For most, the practice starts with a bold resume that could earn an expert splash. For example, consider sending out a definite number of resumes or applications weekly.

Resume Writing Services Atlanta Ga Exposed

Resume Writing Services Atlanta Ga Exposed Then specify your aim in brief with which you are able to tell the employer that why youre the ideal person for the job and the way youre able to help him in taking his company to the new hikes. Also, be certain to take into account geographic aspects that could serve to produce your perfect salary higher or lower than the average. Right off the bat, you understand that the kind of job which youre vying for is more difficult to obtain than others. When youre interviewing for work at the executive level especially in the event that youve been out of work for some time you may choose to try nearly any tactic possible to acquire the job. Executive resume writing consists of a thorough description of knowledge and distinctive skills. Resume writing is the most significant step in presenting your abilities and receiving the job that you desire. The goal of an executive-style resume is to enable the reader to rate the candidate for a whol e. For instance, a sale professional might include details about their private approach to selling and a succinct explanation on the efficiency of that approach. In order to earn a lateral move to some other career, you will have to get to understand the new career equally as well as you know the old one, including the customers, goods, metrics and process, among other facets. Resumes of all of the people linked to a business come under the class of business resume whether hes an owner, manager or finance officer. Youre a personal services business. Resume Writing Services Atlanta Ga For a standard task a provider should undergo a monumental degree of candidates in addition to their paperwork. Possibly among the largest mistakes an executive could make when looking for employment is conducting the work search as though he were a manager. Have a look at the opportunities for progression Whilst you might not have the ability to negotiate your perfect salary initially, it migh t be possible to negotiate a review after 6 months based on performance. Sometimes your resume requires a couple of minor tweaks and occasionally it needs an entire overhaul. As an executive, youll be expected to broaden the reach of the organization, so before even going in for the interview, its better to organize ideas on the way you mean to do just that in the event that youre accepted for the position. Executive resume writing is likewise an area of expertise that is a true money spinner. Utilize Storytelling to Your Advantage Another terrific approach to persuade in the job that you want is to be a fantastic storyteller. By employed as a temporary executive, you have the chance to see whether you fit well within that firm. A recent college graduate wants a representative document to get ready for the work search also. Resumes a well-written resume is a potent marketing and advertising tool which is able to make your career.